April 15, 2024


Discover The Difference

Wilson Financial institution & Rely on names marketing and advertising, communications leader

Senior VP had led Cracker Barrel crew given that ’13

authors Geert De Lombaerde

Wilson Bank & Trust leaders have hired the former head of company communications at Cracker Barrel Aged Region Shop to direct their advertising and communications function.

Janella Escobar has joined Wilson Bank & Trust as a senior vice president and will help acquire and roll out advertising and communications approaches even though overseeing the positioning of the $3.3 billion neighborhood bank’s brand name.

“We are psyched about the management, perception and alternatives Janella brings to the financial institution in internet marketing and company communications,” CEO John McDearman claimed in a statement. “We glimpse ahead to creating good strides with our manufacturer under Janella’s look at.”

Fluent in a few languages, Escobar has far more than 22 several years of practical experience in communications, public relations and marketing. She experienced been with Cracker Barrel Previous Place Shop since 2013 and prior to that directed public relations for St. Jude Children’s Study Hospital and was manager of world wide communications at FedEx, amongst other roles. She serves on the boards of Habitat for Humanity of Nashville and Conexion Americas.

Wilson Bank & Have confidence in operates 28 places of work across 9 Middle Tennessee counties. 3 of individuals — on West Close Avenue, Donelson Pike and Andrew Jackson Parkway in Hermitage — are positioned in Davidson County.