May 29, 2024


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Zenreach hires Megan Wintersteen as New VP of Marketing

This post was contributed by a local community member. The views expressed right here are the author’s own.

SAN FRANCISCO — Zenreach, the leader in WIFI driven stroll-by means of advertising and marketing and consumer engagement for brick-and-mortar companies, announced these days that Megan Wintersteen has joined the staff as the new Vice President of Advertising and marketing. Wintersteen joins Zenreach with far more than 12+ decades practical experience, most recently as the VP of Advertising at Bowlero Corporation the place she led all advertising initiatives as properly as their ecommerce platforms with a concentration on improving upon manufacturer touchpoints and purchaser experience.

As a previous client of Zenreach herself, Wintersteen has prolonged been an evangelist for the platform’s ability to evaluate shopper actions throughout each on- and offline channels. “Megan is uniquely positioned to fully grasp our clients possessing been one particular herself —– providing her insight into the means in which Zenreach can give true, tangible success and reshape the marketing and advertising industry,” mentioned Zenreach CEO John Kelly.

Completing executive training coursework at the Wharton College and her Masters in Promoting from the College of Texas at Austin, Wintersteen has held management positions at major marketing agencies, together with technique roles at Rokkan and Big. At Bowlero, she led the redesign and replatforming of 5 model websites together with their ecommerce system. Beneath her leadership, Bowlero received an Acquia Have interaction Award for an enhanced shopper working experience that led to a 33%+ increase in on line earnings.

“Megan has established time and once again that she understands the demands of consumers and how to produce sector-primary experiences that drive expansion,” said Kelly. “Her track record will translate to much better activities for every one particular of our consumers.”

“Across my vocation, I have observed that the finest brand names operate from a ‘customer-first’ method that focuses on furnishing the ideal person encounter achievable,” mentioned Wintersteen. “As a former Zenreach user and fan, I realize how the system provides unparalleled benefit to brick-and-mortar models and I seem forward to bringing that very first-hand knowledge to the forefront of Zenreach advertising attempts.”

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