May 29, 2024


Discover The Difference

Liquid Promotion Is Now Liquid+Arcade

LOS ANGELES, Jan. 22, 2021 /PRNewswire/ — El Segundo, CA-primarily based Liquid+Arcade has designed a international status for its experience in video recreation promoting. Started in 2000 as a media shop, in current many years the company has ramped up its resourceful and production abilities its new name demonstrates and celebrates those people enhanced abilities.

LQ+A’s in-house inventive staff handles a total selection of companies, which includes big-scale live-action and CGI production, editing and write-up, interactive progress, social media tactic and execution, on line and out-of-home advert campaign production, and digital/in-particular person experiential activations. Its data and analytics group is primarily based in Ann Arbor, Michigan and its Warsaw, Poland workplace serves shoppers through continental Europe. Customer partners involve Sq. Enix, 2K Online games, SEGA and Corsair. See illustrations of LQ+A’s get the job done here.

International videogame profits is predicted to surge 20% to $179.7 billion in 2020, according to IDC details, earning the videogame field a bigger moneymaker than the global film and North American sporting activities industries combined. No just one knows the house much better, and is far better poised to unlock this viewers, than LQ+A. They are also now bringing their deep know-how of the gamer focus on to customers in other sectors.

“We are psyched about our rebrand,” mentioned Will Akerloff, LQ+A’s President and CEO. “As we get started our third 10 years, we imagine this is the perfect time to rejoice where we arrived from, what we really like, what we do and how we do it alongside one another.”

In accordance to Kevin Joyce, EVP, Global Media, “We see ourselves as the connective tissue among gaming, enjoyment and geek tradition and entrepreneurs who want to authentically engage with that tradition.”

LQ+A’s Media staff has ongoing its annually growth unabated throughout an normally topsy-turvy 2020. There has been a 25% advancement in staff in 2020, 15% due to the fact the start out of the pandemic, and a 39% advancement in agency billings 12 months above year.

Patrick Runco, the agency’s Main Imaginative Officer, additional, “We selected to increase Arcade to our name because it reflects our firm’s persona and tradition. It signifies the way we gather to perform, experiment, get improved, and compete.”

Locate out far more about the company listed here:

About Liquid+Arcade

Liquid+Arcade is an impartial, full-assistance, world-wide promotion and marketing agency based in Los Angeles with 90+ workforce. We focus in profitable the hearts of lovers – enthusiasts of video video games, tech, and leisure – by making material they like. Our in-household creative team handles a entire selection of providers, such as substantial-scale stay-motion and CGI production, enhancing and write-up, interactive improvement, social media tactic and execution, on the internet and out-of-property advert marketing campaign manufacturing, and virtual/in-individual experiential activations. Our media team operates in much more than 30 countries globally. We enable create and expand the most passionate, faithful fandoms in the entire world.

Resource Liquid+Arcade

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