July 15, 2024


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Ricky Strauss Departs Disney Following 9 Yrs Served As Disney+’s President of Content & Promoting At Start

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Disney veteran Ricky Strauss, a person of the key executives that introduced Disney+ and former head of marketing and advertising for Walt Disney Studios, is leaving the firm just after nine many years.

Rebecca Campbell, Disney’s Chairman of Direct-to-Buyer & Global, designed the announcement internally, with Strauss also sharing the news with his staff members.

Strauss’ determination arrives a couple of months right after the massive restructuring at Disney, which saw him consider on a new position as President of Programming & Content material Curation for Disney+ and Hulu.

In light-weight of his departure, Disney+’s EVP marketing and functions Joe Earley, who has programming experience from his tenure at Fox, will add Articles Curation for Disney+ to his purview and proceed to report into Michael Paull, President, Disney+ and ESPN+. Hulu’s VP written content partnerships Brian Henderson, who oversees Hulu Material Curation, will report into Hulu President Kelly Campbell.

Beforehand, Strauss served as President of Content material & Promoting for Disney+, in which he was liable for producing the strategic content material vision for the provider, overseeing development of the service’s authentic programming slate, generation partnerships and information acquisitions. He was named to the situation in 2018, forward of the thriving 2019 launch of the streaming platform. Strauss’ part transformed after material growth was shifted to the Disney-owned studios more than the previous calendar year.

Prior to that, Strauss served as President of advertising and marketing for The Walt Disney Studios, overseeing the Studios’ world wide marketing and advertising tactic encompassing resourceful, media, digital, promotions, publicity, research and synergy throughout all distribution channels for motion pictures introduced under the Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios and Lucasfilm banners.

Blockbuster films that Disney delivered under Strauss’ tenure involve Star Wars: The Force Awakens, for which Strauss was named Marketer of the 12 months by Advertising Age Rogue Just one: A Star Wars Story Marvel’s The Avengers, Captain The us: Civil War, and Guardians of the Galaxy Disney’s The Jungle Book, Cinderella, Maleficent, and Natural beauty and the Beast Walt Disney Animation Studios’ Frozen, Zootopia, and Moana and Disney•Pixar’s Incredibles 2, Getting Dory and Inside Out.

Here is Campbell’s memo, adopted by Strauss’ e mail to his colleagues:

Pricey team,

It is with fantastic regret that I tell you that, soon after nine many years with The Walt Disney Corporation, Ricky Strauss has created the individual final decision to depart the enterprise.

Ricky has been an very resourceful, focused leader and close friend to so lots of of us at Disney. As Bob Iger has shared with me on many occasions, Ricky’s management of the Disney+ Information & Marketing and advertising efforts main up to and pursuing the start of Disney+ has been extraordinary – and we are so appreciative of his skills, enthusiasm and care. Even so, the the latest enterprise reorganization led to a substantial transform in Ricky’s role. After a terrific deal of reflection, he made a decision it was time to pursue new imaginative endeavors.

Whilst I am unhappy to see Ricky go, I have an understanding of that great transform also brings an opportunity to chart a new program and I humbly respect the choice he has created. I know you all be a part of me in wishing Ricky all the ideal on his new adventures.

Shifting ahead, Joe Earley will insert Content material Curation for Disney+ to his purview and continue to report into Michael Paull. Brian Henderson who oversees Hulu Information Curation will report into Kelly Campbell.

In closing, I want to personally thank Ricky for all of his incredible function. His contributions to the accomplishment of the Enterprise and Disney+ will eternally be aspect of our legacy. Under is the be aware that Ricky sent to his workforce just times ago.

With huge gratitude,



Dear staff:

Right after nine a long time with The Walt Disney Corporation, and significantly contemplation around the previous quite a few months, I have occur to the determination that it is time for me to move on to go after new artistic endeavors. It took significantly imagined and thought, but with our new composition and the modifications to my role, the reorganization does not give me with the chance to do the variety of get the job done I adore to do and to keep on building the meant effect I have been so fortunate to have attained at Disney.

It has been a privilege to aid produce the roadmap to start Disney+ to admirers all over the entire world all through the past numerous years. I’ve satisfied so numerous individual goals I established out for myself, and, as a organization, we have accomplished much much more than I would have at any time imagined. None of this would have been possible devoid of the Company’s considerate possibility-taking and strong target on creating dynamic leisure and price for our consumers.

I am incredibly grateful to have experienced the possibility to do the job for a organization that I often dreamed of as a kid — and have been equipped to participate in a role in defining its future. The start of Disney+ was a once-in-a-life time opportunity – and I will in no way fail to remember the journey we traveled collectively.

Even though I will be in this article by way of the conclude of the month to assistance Rebecca and the senior team with any transition wants, I wanted to just take the time now to individually thank all of you as it will be the each day interactions and shared times with each and every of you that I will pass up most.

Ultimately, I would be remiss not to share how appreciative I am of the management, advice and assist of Rebecca, Kareem, Bob Chapek and Bob Iger for their knowledge all over this pretty personal choice of mine to set off on a new adventure.

With terrific appreciation, admiration and appreciate,