Shamrock Cash Announces Acquisition of Bayard Promoting

LOS ANGELES–(Business WIRE)–Jan 27, 2021–

Shamrock Funds, a Los Angeles-centered investment organization, these days announced that it has acquired Bayard Promotion, an set up leader in the recruitment marketing marketplace. Conditions of the transaction ended up not disclosed.

Bayard serves as a trustworthy recruitment marketing companion for purchasers, giving a full suite of expert services which include employer branding and resourceful, electronic media tactic and marketing campaign execution, programmatic buying, social media engagement and content management, metrics and analytics abilities, and technologies and recruitment platform consultation. Bayard is effective with primary organization customers throughout a various group of end markets, which include health care, transportation, retail, genuine estate, food company, and engineering.

“For approximately 100 a long time Bayard has operated as a spouse and children-owned business enterprise,” explained Louis Naviasky, Bayard CEO. “We’ve excelled by focusing on our main strengths in employer branding and talent recruitment, when at the exact same time continuing to innovate as the marketplace evolves. To capitalize on the many alternatives ahead of us, we felt it was time to convey in an expert trader. We are thrilled to be partnering with Shamrock Money, presented their deep know-how in media as well as their partnership and progress-oriented technique.”

“Bayard is a chief in the dynamic and evolving recruitment advertising and marketing room,” said Laura Held, Associate at Shamrock Cash. “The organization has established alone as a go-to, strategic husband or wife for an outstanding roster of purchasers. We are energized to get the job done with Louis and the broader administration crew in Bayard’s upcoming chapter. We see great probable to go on to grow on Bayard’s very best-in-class talent acquisition and recruitment advertising and marketing alternatives even though maintaining top rated-notch client service.”

CG Petsky Prunier, portion of the Canaccord Genuity Team, served as economical advisor and Davis & Gilbert served as lawful advisor to Bayard on the transaction. Cooley served as legal advisor to Shamrock on the transaction.

About Bayard Advertising

Bayard Promoting is a whole-assistance Recruitment Promoting Companion with focus and expertise in talent attraction, employer branding, and recruitment internet marketing. With near to 100 decades of working experience as an market chief, Bayard allows purchasers target and appeal to major expertise though guiding them on media, employer branding, know-how, and recruiting alternatives that deliver the ideal return on expenditure. Bayard functions as a reliable recruitment internet marketing advisor to its clientele. For more information and facts, visit www.bayardad.com.

About Shamrock Money

Shamrock Capital is a Los Angeles-based expense business with roughly $2.5 billion of assets beneath management, investing completely in the media, leisure, and communications sectors. Shamrock was originally established in 1978 as the family financial investment business for the late Roy E. Disney and has considering the fact that progressed into an institutional dollars supervisor with a major team of traders together with endowment and pension money. Shamrock associates with sturdy administration groups and normally takes an active, collaborative tactic to making worth in each and every investment decision. In addition to its numerous portfolio of Leisure IP, Shamrock’s present investments incorporate Advertisement Success Media, Adweek, Appetize, Branded Cities, DeCurtis, Excel Sporting activities Administration, Iyuno Media Team, Maple Media, Mobilitie, Omega Wireless, Pixellot, and Wpromote. For additional data, take a look at shamrockcap.com.

Check out supply variation on businesswire.com:https://www.businesswire.com/news/house/20210127005214/en/

Call: Bayard Promoting

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Zachery Tweddell

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Jaimee Pavia

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