April 16, 2024

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Using Micro-Moments Marketing To Leverage Impact

Identify when, where, and how consumers are searching for products and brands like yours. Crucially, you should know when they are in the ‘want to buy’ stage. A host of campaign analytics can be used to provide online insight while focus groups and surveys are great options too. Likewise, deep SEO research will provide clear insight into consumer intents.
Try to map out the consumer journey to conversion, which will give you a visual representation and help highlight any areas of improvement. You should use this to cover all five phases of the consumer journey (Awareness, Consideration, Decision, Retention, and Advocacy).
Be there for consumers when they are in the ‘want to buy’ stage, as well as the other phases. The research you’ve conducted should allow you to create relevant content and create effective display ad campaigns that hit consumers at the right time. Whether that’s predicting consumer behaviors, such as wanting seasonal products or using triggers throughout the consumer process is up to you.

In addition to the above steps, you must ensure that your business provides a convenient consumer experience at all times. Likewise, you should invest heavily in research and analytics, including ideas like A/B testing, to keep evolving. In turn, your campaigns will be stronger and your bottom line will soar.